How to do Image Optimization for Website (Like a Boss) – Step by Step

Image Optimization – is very important for any website. Image Optimization improves the ranking of your website performance and Google image search.

If you are searching for Image Optimization for Website complete guide (Step by Step) then you are in the right place.

I’m going to tell you all the process (Step by Step) that I use to Optimize my website Images.

So, Let’s Start

Why Image Optimization is Important?

There are many reasons to optimize image. If your image is too large, it will slow down your web pages and make a bad impression on user experience.

But, If you Optimize your Website Images then your Page load faster.

In addition, the images used in the article also improve SEO scores. Using the correct name (rename) and Alt tag for your image, it makes your article more SEO friendly.

Also Read: How to Check & Reduce Website Spam Score | 2019 Full Guide

If you optimize your site’s images correctly, then your images will perform better in search engines (images search).

Choose Perfect Images for Blog Posts

If you need images for your article, you can not use Google Images because they can be copyrighted to images and they can put you in trouble.

Dont use Google Images

There are many websites in the market that offer free stock images. You can use a website that gives an image free and is related to your article.

There are websites like FreeDigitalPhotos, MorgueFile, Pixabay, Pexels, etc. which provide stock images for free.

Apart from this, you can get high quality and professional images easily at ShutterStock by spending some money.

You can use Free sites or Paid sites to find the right image for your site


never use Google Images.

I suggest create custom images for your Blog, as I always do.

There are lots of websites to create custom images,

like- Canva, PicMonkey is very popular. With this help, you can easily create a custom image for your site.

Canva is a very popular platform. With this help, non-designers can easily create a draw custom images.

When you can not find the related image for your article from the stock images site, you can use these websites to create custom images.

How to Optimize Images for Search Engines?

Follow these all Image Optimization Techniques to Optimize Image for your Website:

Choose correct File Name for Image

Use a keyword-rich name for your images. This helps you get a higher ranking in Image Search Results.

Proper Rename also creates Search Engine Friendly with your Readers. Also, use spaces in the image file name.

Focus on Size and Compression of Image

If you do not pay attention to the image size and compression at the time of image uploading, then it directly affects your website loading speed. You should not use large images for your article.

Also Read: How to start Event Blogging in 2019 | Event Blog Complete Guide

This increases your server load and as a result, your site gets slow. And as we all know, Google is using loading Speed as a ranking factor.

SEO Friendly – Image size

It depends on your theme and article. However, most of the blog theme’s content area is 600- 700px. So you can use the image dimension according to your theme.

Also, if you download stock images for your article, then it is very important to resize them because their dimension is very high.

If you upload these images to your article without resizing them in the post editor, then you are on the wrong track.

The reason when your article is loaded in the browser will be loaded in images of original size and dimension. As a result, your site’s load time may get worse.

For image resizing, you can use the plugin or online websites like:, Image Optimizer, EWWW Image Optimizer, ShortPixel Image Optimizer, etc.

Image Compression for Image Optimization

If you use high-quality stock images in your article, then it can put a lot of load on your server. So, you need to do image optimization to make your Website loads faster.

Also Read: 35+ Best SEO Tools that Recommended and Used by SEO Experts | (Most Are Free)

Try to keep the size of your image within 100kb. If the size of the image is above 100kb or in MB, it clearly shows that the image is of high quality. Always resize such a image and upload with the correct dimension. has many image optimizer plugins that can help you resize and compress your images. Do not worry their list is also below.

Use ALT Text

ALT Text makes your image SEO friendly and it belongs to on-page SEO. In simple words, it tells the search engine about what your image is about.

If you don’t use ALT text for your images, then you are losing lots of traffic from the search engine.

Search engines like Google can not read the image but it can read the ALT tag of your Images. So make sure to add ALT text to your images to make the article completely SEO FRIENDLY.

But what should the image be used for ALT Text?

As you understand the benefits and importance of ALT Text,

Use your keyword for ALT text. This can help you get better rank in image search result.

Also, one thing you should keep in mind is that your ALT text should be related to your article, otherwise it does not have any importance.

Therefore, the proper ALT Text improves your image ranking and it is likely that your image first appears in the search result.

When you upload an image to your WordPress post editor, you can easily add ALT Text to your image. You can see in screenshots below.


Remove Hyperlink from Images

When you upload an image for your article, WordPress will automatically add a source code for the image location. Its greatest disadvantage, it distracts the reader.

When a reader reads the article and accidentally clicks on the image, the reader will be redirected to image location and the reader may not want to re-read your article.

So it is good to remove Hyperlink from the image. It does not make any impact on SEO.

Also Read: 17 Reasons Why Your Website Is Not Ranking In Google Search Results | Quick Ranking Guide

When you upload the image, you will see the Link to option in the right side under the Attachment Display Setting. You just have to select None from the drop-down menu, Hyperlink will automatically remove.

Image Format – JPEG, PNG OR GIF?

There are many types of images format such as JPEG (JPG), PNG OR GIF and JPEG is the most used image format.

  • JPEG Format – JPG is a lossy compressed file format. It is a highly used image format and Best for photography.
  • PNG Format – This is a lossless file format. This format is best for drawing, text, iconic graphics. If you edit or resize it more than once, its quality does not different.
  • GIF Format – This is a kind of animation image and supports various resolution and color.

These three image formats are very popular and Best image formats. But I would advise you to use the JPG image format in the article.

Because, its load faster.

Create Image Sitemap

The sitemap is very important for any site, and especially when it’s new to your blog or website. The sitemap does not boost your ranking but helps search engines optimally crawl and index your site.

If you use a lot of images in your blog, you must submit a sitemap for your image. This helps your image to be indexed in search engines and better crawl.

Creating an image sitemap is very easy and for this, you can use the Yoast SEO plugin.

Best – Image Optimization Plugin for WordPress

With the help of Image Optimizer WordPress plugin, you can easily compress and optimize the image in your WordPress site.

Here I am going to share their list.

SEO Image Optimizer

This is an amazing Image Optimization WordPress Plugin, that makes your image SEO friendly. This plugin adds title and alt tags to your images without affecting your site’s database.

In addition, the plugin also resizes and compresses images and increases the loading speed of your site.

This is a good alternative to SEO Friendly Images and offers more features.

ShortPixel Image Optimizer

ShortPixel is a very good and lightweight Image Optimizer plugin that improves your website page load time by optimizing images or PDF documents.

If you want Premium features then you need to purchase Premium plans of this plugin.

EWWW Image Optimizer

EWWW Image Optimizer– is a very popular and well-rated image optimizer plugin. This plugin automatically optimizes newly uploaded new images.

It also optimizes your old uploaded images too. The plugin also allows you to convert the compression level select and uploaded images into the best file format.

It is available in both free and premium versions.

Smush Image – Best Image Optimization Tool

WP Smush WordPress plugin is the most popular image optimizer plugin for the WordPress site. When you upload images to your site, it automatically compresses the size of the image.

Also Read: 14 Pro Blogging Tips for Beginners (Zero to Hero) | Advanced Blogging Tips

With this help of this plugin, you can compress and optimize your old images too.

In the Free version, you can only optimize 50 images at a time. So you have to click the optimize button again and again.

Compress JPEG & PNG Images

First, of all, you have to create an account to use this image optimization plugin. You can only optimize only 100 images in a month with a Free account.

When you upload images to your site, it will compress it automatically. For older images, you can use bulk optimize.

These plugins optimize images by reducing their size without affecting image quality.

Conclusion – How to do Image Optimization for Website

When you are publishing awesome articles on your blog, but Ignore Images Optimization, you are doing the wrong thing.

You are losing Image Traffic. By Optimizing Image, you can improve both your website traffic and ranking.

If you have any questions, please tell us in the Comment Box. We will try to reply as soon as possible and answer your question.

Leave a Comment