Is your website’s Bounce Rate too high? And do you want to Reduce your Bounce Rate?
Many people believe that Bounce Rate is one of Google ranking factors. It shows Google the quality of your site.
Today in this article, I will tell you about – How to Reduce Bounce Rate.
But, first, let’s know about “What is Bounce Rate and How to Calculate?”.
What is Bounce Rate?
When a user arrives at any page of your site and leaves your site without going to another page, it’s called Bounce Rate.
Bounce Rate is the percentage of users who visit your website and exit on the same page without going to the second page.
What is a Good Bounce Rate?
The lesser the better!
But would you like to know how much? Well, the Bounce Rate varies from website type.
Average Bounce Rate for Websites:
- 80%+ is very Bad
- 70 – 80% is Poor
- 50 – 70% is Average
- 30 – 50% is Excellent
How to Calculate Bounce Rate of Website?
You can check your website’s Bounce Rate by logging into the Google Analytics account.
As you can see in the screenshot.
- Behavior >> Site Content >> All Pages >> Bounce Rate
- Acquisition >> Source/Medium >> Bounce Rate
- Acquisition >> AdWords >> Campaigns >> Bounce Rate
- Acquisition >> Channels >> Bounce Rate
Learn to Reduce Bounce Rate in Google Analytics
It is a great thing that you are working hard to increase your Site Search performance. But you should also pay attention to keeping your Bounce Rate low.
High bounce rate, which shows that there is something wrong with your strategy that you are not attracting visitors, or visitors are not getting a good user experience on your site.
So, Let’s know about – Tricks to Reduce Bounce Rate and Increase Your Conversions.
Like video? Watch here,
1. Write Quality Content
The biggest reason for a higher Bounce rate – the lack of Quality Content.
If your content is not useful, then the visitor will leave your site immediately.
Always write unique and quality content.
Also, your articles should be interesting so that people can enjoy your content with pleasure.
Quick Tips for Writing Quality Content:
- Content-Length – Your article should be at least 1000 words and should be well explained. Long content ranks well in search engines.
- Write Catchy Title – After writing the article, optimize your title well. Because 50% to 60% of people first see the title of the post and then click on it. Always add your focus keyword to the tile.
- Optimize Meta Description – This is a brief description of your blog post that appears below the title in the search result. This helps to increase CTR on your blog posts. Add your focus keyword to this as well.
- Keep paragraphs short – long paragraph scares the reader. Readers prefer short and clean paragraphs. Therefore, try to keep your paragraphs short.
2. Improve your Website Loading Speed
Fast loading Website gives the visitor a better user experience.
Nobody likes to visit slow loading websites.
If your site loads slowly, the visitor will immediately leave your site. And as a result, it will increase your website Bounce Rate.
Also, Speed is a Google ranking factor. Due to that, the fast loading site ranks well in Google search.
That’s why to improve your site’s loading speed.
Quick Tips to Improve your Website Loading Speed:
- Upgrade to PHP 7.2
- Optimize your images
- Use only useful plugins
- Delete unwanted media
- Minify CSS and JS Files
- Use the Cache plugin
- Minimize Redirects
- Use lightweight themes.
- Use CDN.
- Use a good Web Hosting.
3. Keep your Blog Clean and Simple
Your blog is not fancy store for girls.
Keep your blog’s design simple and clean.
The colorful site distracts the reader’s attention.
Select a clean and responsive theme for your blog/website.
4. Use Related Posts to Improve Bounce Rate
If you want to keep the visitor on your site for a long time, Related Posts can help you a lot in this.
Related Posts are often displayed at the end of the content.
There are many plugins available in the WordPress repository that can help you add related posts to your site.
5. Fix Broken Links
Broken links greatly affect the user experience. By fixing these you can reduce the bounce rate and also improve the visitor’s user experience.
When you move or delete any page of your website, then the problem of Broken Link arises. When visitors click on such a link, they see 404 pages not found the error.
Also, this plugin automatically sets the ‘no follow’ tag for Broken Link so that search engines do not follow them.
6. Open External Links in New Tabs / Windows
You link to another website – it’s great.
This makes your content more useful.
Also, it helps the search engine to better understand what the content is about.
Linking with high-quality external links is beneficial for SEO.
But if you do not open them in New Tabs / Windows, the visitor will leave your site.
Therefore always open External links in the new tab/window. This strategy helps to Reduce the Bounce Rate of your website.
7. Use Internal Link to Reduce the Bounce Rate
Not only does it improve your website SEO and pageviews, but it makes your content more useful for visitors and also helps to Reduce the Bounce Rate.
Linking one page to another on the same domain is called Internal linking.
Add relevant links to your content.
But irrelevant linking can have a bad effect on your SEO and Bounce rates.
8. Check Cross-Browser Compatible
Check Cross-Browser Compatible for your site.
It is very important. Let’s say your favorite browser is Chrome, it does not mean that your visitors are using the same.
If you open your site in Internet Explorer, your site will appear broken.
Here below I have given two tools that you can use to check that your site looks great in all browsers.
9. Make your Site Responsive
Is your site responsive? When visitors come to your site from their mobile, does it look perfect on their mobile?
If your site is not fully visible in mobile, then the visitor will leave your site immediately.
This will increase your Website Bounce Rate.
To check whether your site is mobile-friendly or not, you can use Google’s Developed Mobile Testing Tool.
If your site is not mobile-friendly, then you need to install a Responsive WordPress theme on your site.
10. Don’t destroy your Website with Ads
Making money isn’t bad? Right?
Everyone wants to earn from Blogging.
But many sites show lots of ads to make money that slows down their site and the reader gets distracted – especially popup ads.
It’s greatly influences the bounce rate.
If you use pop-up ads on your site, then it redirects visitors to other URLs.
And no one likes Pop-up Ads.
So, don’t use Pop-up ads and only use 4-5 ads on your Website.
11. Use Proper Heading Tags
The heading tag helps you create a readable blog post.
Suppose you have a blog post with a length of 5000-6000 words, but do not use the Heading tags properly, the visitor will find it hard to read.
The H1 tag helps the search engine understand what your page is about and boosts your ranking.
But never use the H1 tag more than once.
There are many WordPress themes that do not use the H1 tag for the title.
If you use such a theme for your blog or website, then use the H1 tag for your title.
12. Use Images on your Blog Posts
An image speaks a thousand words. And keep visitors on the website for a long time.
If your content is too long (4,000 words), then use the image so that the visitor does not get bored.
But one thing I would like to say, you can not use Google Images.
They can be copyrighted and later can cause copyright issues.
Use high-quality images for your content and make sure to compress and resize them before uploading them.
13. Add Search Button to Your Site
If a visitor comes to your site and does not find the article that he was searching for, then the search button is the last thing the visitor will try before leaving your site.
By default, WordPress provides a search widget that you can put in your footer or sidebar.
Besides, many themes provide inbuilt search buttons that you can show in your menu items.
14. Target the Right Visitors
When you get the wrong visitor, then obviously the Bounce Rate will be higher.
The reason they will come to your webpage and leave your website without reading your article.
Therefore it is very important to attract the right visitor to Reduce the Bounce Rate. And in this, keyword optimization plays an important role.
For example, if you optimize your post for shoes, then use shoes related keyword.
From this, the searcher who searches for shoes will be happy with the result.
But do not optimize them for clothes.
This will increase the Bounce Rate.
15. Reduce the Bounce Rate using Video on your Content
Video is a great weapon to Reduce Bounce Rate on your Website.
Videos attract more attention than text or images.
You can make a video of your blog post and add it to your blog post.
Using related Video can Reduce Bounce Rate of your Website or Blog.
16. Update your Old Contents
If you have old high-traffic posts, update it with fresh information and images.
This is great way to Improve Bounce Rate.
Update your old content with new keywords and the latest information and images. Then share them on their new readers and social media sites.
17. Use Pop-up with Tricks
Pop-ups (opt-in forms or other) make a bad user experience on the visitor.
But, there are many users who fill their sites with popups that affect their Bounce Rate.
The reason users do not like it at all and maybe leave your site.
But the opt-in form is very important to grow the email list.
So use it smartly on your site or blog.
Also, set a timer for it.
And even in the early days I have used too many popups on my site.
As a result, my site’s bounce rate was very high.
But when I removed it, the bounce rate dropped from 89% to 68%.
Currently, I do not use any popups on my site. You can see.
18. Transfer your site to HTTPS (Use SSL Certificate)
Chrome 68 and above are marking all non-HTTPS sites as “Not Secure”.
So this may also be a reason, the visitor is leaving your site.
That’s why HTTPS is very important!
If you are still using HTTP on your site, then move it immediately into HTTPS.
19. Use Table of Contents
It captures the visitor’s attention and shows quick information about your content.
There are many free plugins available in WordPress that you can use to add the table of contents to your site.
20. Use Black Text and White Background
Do not use rainbow colors for your blog’s text and background.
The reason it will hurt your Bounce Rate.
However, it would look good to see but the reader would not like it.
Visitor likes a clean and simple blog.
Hence, always use white color for black color and background for your text.
Conclusion – 19+ Proven Techniques to Reduce Bounce Rate of your Website
In this article, I have told you Tricks to Reduce Bounce Rate.
But without high-quality content, you can not reduce it.
If I have missed any strategy then tell me in the comment.
If you have any questions, please tell us in the Comment Box. We will try to reply as soon as possible and answer your question.